DreamHack Sports Games recruits Steedman as chief commercial officer
DreamHack Sports Games, the company that creates esports leagues and tournaments for traditional sports leagues and properties, has recruited Scott Steedman as its chief commercial officer
BKT Tires, OK Tire named World Men’s Curling Championship title sponsors
Tyre manufacturer BKT Tires and Canada-based tyre retailer OK Tire have been named as the joint title sponsor of this year’s World Men’s Curling Championship, which will take place in Calgary in the Can…
Turkish Basketball Federation adds blockchain sponsor
The Turkish Basketball Federation (TBF) has announced Bitci, the Turkish blockchain technology company, as an addition to its sponsorship portfolio
FC Köln renews sleeve sponsorship deal with insurance firm DEVK
German Bundesliga football club 1. FC Köln has announced the extension of its sleeve sponsorship deal with DEVK, the Cologne-based insurance group.
Sangster joins Logan’s sponsorship consultancy after leaving IMG
Georgie Sangster has taken up a role as account director at Logan Sports Marketing, the sponsorship consultancy set up by former Scotland rugby union star Kenny Logan, after leaving the IMG agency
KIN Partners promotes O’Sullivan to business strategy director
London-based sport and entertainment agency KIN Partners has promoted Tess O’Sullivan, its head of commercial partnerships, to the newly-created role of business strategy director.
Flyeralarm spreads wings with Eintracht Frankfurt sponsorship
Online printing company Flyeralarm has widened its sponsorship involvement in German football by becoming a co-partner of Bundesliga side Eintracht Frankfurt
Peaty becomes latest UK sports star to sign Castore endorsement deal
Emerging sportswear manufacturer Castore has reached an exclusive sportswear and apparel supply agreement with star swimmer Adam Peaty.
The Englishman has signed a long-term deal with the UK-based company
Chinese Basketball Association’s in-house move finalised as Wanda contract ends
The Chinese Basketball Association has announced that it has finalised its reclamation of the sale of commercial rights to its national basketball teams, thus ending its long-running partnership with the…
St. Pauli commercial head Schlünz leaves after “difference of ideas”
Dirk Schlünz, the head of the commercial division at FC St. Pauli, has left his position after the mutually agreed termination of his contract was announced by the second-tier 2. Bundesliga club.