Puma retains Rennes kit supply rights to 2028
Puma has renewed its kit supply agreement with French Ligue 1 side Rennes until the end of the 2027-28 season
IMG strikes multi-faceted 10-year extension with R&A
The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
Infront director of global partnerships O’Connor switches to 18K Sports
Dave O’Connor has left his role as director of global partnerships at Infront, a role in which he led a team overseeing the delivery and activation of Wanda Group’s various sports sponsorships.
ITF’s 25-year Davis Cup deal with Kosmos terminated
Kosmos Tennis' 25-year agreement with the International Tennis Federation to run and commercialise the Davis Cup has been terminated following unsuccessful attempts to renegotiate the deal
TCL broadens sponsorship portfolio with FFR backing
Chinese consumer appliances firm TCL has become a sponsor of the French Rugby Federation (FFR) in a three-year deal announced today (Thursday)
Amstel serves up Conmebol extension to 2026, adds Libertadores Femenina
Heineken-owned beer brand Amstel has extended its sponsorship of the men’s Copa Libertadores until 2026 in a deal that also includes backing of the women’s version of the top-tier continental clubs com…
Champions League match ball and sports apparel RFP to launch
The Team Marketing agency will this week launch a request for proposal (RFP) process for the right to supply and market the official Uefa Champions League match ball across the 2024-27 cycle
UniqFEED recruits experienced industry executive Huston as CCO
Virtual advertising technology company UniqFEED has recruited Tom Huston, the experienced sports industry consultant, as chief commercial officer
Scottish FA commercial chief Rawlings to move on
Chris Rawlings, the chief commercial officer at the Scottish Football Association, is to leave his position after five years at the organisation
IMG retains Wimbledon media and sponsorship rights representation
IMG will continue to represent broadcast and sponsorship rights to the Wimbledon Championships after agreeing to an exclusive ‘long-term’ extension with the All England Lawn Tennis and Croquet Club (AE…