Kelvin Tan, Asia Editor

Football

African online sports betting company SportPesa says it will look into restarting its sports sponsorship deals in Kenya that were halted due to the loss of its betting licence in August, following an agreement…
Cycling

Arya Premier, a Malaysia-based events and business development company, has signed up as title sponsor of Le Tour de Femina, a UCI-sanctioned women's cycle race taking place from November 16 to 21 in Malaysia
Football

Juventus is close to renewing its shirt sponsorship with vehicle manufacturer Jeep in a deal that would increase the Serie A football club's revenue from €16m ($17.6
Basketball

Fiba, the global governing body of basketball, has extended a long-term strategic partnership with Chinese multi-national conglomerate Wanda through to 2031
Football

Komoco Motors, the sole distributor of Hyundai cars in Singapore, has signed as the title sponsor of the Singapore Cup club football competition
Basketball

Chinese mineral water brand Ganten Water announced a sponsorship deal with the Basketball Federation of Serbia (KSS) to its growing portfolio of international properties
Football

Newly-promoted Indian I-League club Trau FC has announced that sporting event company Aciesta Sports Alliance will be its title sponsor for the 2019-2020 season
Football

Former Football Kenya Federation president Sam Nyamweya has appealed to the government to help fund the Kenyan Premier League, following the sudden withdrawal of title sponsors SportPesa, an African online…
Figure Skating

Japanese watch conglomerate Citizen have signed Japanese figure skater Yuzuru Hanyu as their spokesperson for the brand in mainland China, Hong Kong and Macau
Cricket

The Asian Cricket Council has launched a tender process for their sponsorship rights package of Asia Cup tournaments between 2020 and 2023.