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Komoco Motors signs as title sponsor for revamped Singapore Cup

Komoco Motors, the sole distributor of Hyundai cars in Singapore, has signed as the title sponsor of the Singapore Cup club football competition.

The car distributor replaces financial services company RHB Bank, the previous backers of the competition since 2005.

The deal between Komoco and the Football Association of Singapore (FAS) is for one year. Komoco was previously a co-title sponsor of the Singapore Premier League.

This year, the FAS has modified the format of the upcoming Singapore Cup. Previously a two-legged knock-out competition, it will now feature a group stage, a format not used since 2003.

FAS president Lim Kia Tong told the Straits Times: “Compared to the knock-out format, the group stage provides more playing time for all, with increased number of matches, especially for younger players.

“It will also generate more excitement for the fans, as teams fight to outrank one another to secure a spot in the semi-final.”

The 2019 Singapore Cup will kick off on September 25.