ACC launches tender for 2020-2023 Asia Cup sponsorship rights

The Asian Cricket Council has launched a tender process for their sponsorship rights package of Asia Cup tournaments between 2020 and 2023.

The package includes the Asia Cup and its qualifiers, the Women’s Asia Cup, the U19 Asia Cup and Emerging Asia Cup tournament during the rights period.

According to the ACC’s invitation to notice, the winning bid will get global sponsorship rights for one title sponsorship, four associate sponsorships and four official partner packages, which includes one “pouring partner”, that must be taken by a beverage brand.

The final bids will have to be submitted in person at 10am on August 27 at the meeting of the Asia Cup Tender Evaluation Committee or “any other committee appointed by the ACC Board”. The meeting will take place in Dubai, UAE or “any other place informed by the ACC”.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France