Shanghai Tennis Masters secures JP Morgan as major sponsor
Global financial services firm JP Morgan has agreed a deal with the Shanghai Tennis Masters to be a Diamond-level sponsor
China Tennis Open agrees Harvest Fund sponsorship extension
Chinese asset management company Harvest Fund has renewed its sponsorship of the China Tennis Open in Beijing until 2021
IAAF extends long-running TDK and Mondo partnerships
The IAAF has extended sponsorship deals with Japanese electronics company TDK Corporation and Italian sports equipment supplier Mondo
China Tennis Open secures three-year Fila sponsorship deal
Sportswear brand Fila has become the official sportswear brand for the China Tennis Open, after signing a three-year sponsorship deal running from 2019 to 2021
Nike sponsorship powers expansion of Chinese High School Basketball League
The China High School Basketball League (CHBL) will expand from 84 teams in three provinces to 327 teams in 22 provinces, after a new sponsorship deal between US sportswear giant Nike and the China School…
Leicester City signs Yabo Sports as official club partner
Premier League club Leicester City has signed a partnership with Asian betting brand Yabo Sports
Fiba extends Ganten Water sponsorship until 2023
Chinese mineral water brand Ganten and Fiba, the global governing body of basketball, have agreed a four-year global partnership running from 2019 to 2023
Intel to use Tokyo 2020 to showcase new technology and host esports tournament
US technology giant Intel has announced plans for activations at the Tokyo 2020 Olympic Games that will showcase its technology and an esports tournament in Tokyo in the lead-up to the Games
Herbalife makes $1.5m donation to Chinese winter sports training research
Nutrition company Herbalife has made a donation of $1.5m (€1.3
Snap Fitness backs AFL’s Brisbane Lions
Australian Football League team Brisbane Lions has signed a two-year sponsorship deal with gym chain Snap Fitness