Kelvin Tan, Asia Editor

Athletics
Sponsorship & Marketing

The Chinese Athletics Association and Nike have signed a long-term extension of their current partnership, taking it to 2033
Football
Sponsorship & Marketing

Chinese fast fashion brand Heilan Home announced on its Weibo page yesterday that it had signed a deal with Espanyol football player Wu Lei
Sponsorship & Marketing

Mars Wrigley-owned chocolate bar brand Snickers has become the official chocolate of the 2022 Beijing Winter Olympics
Golf
Events

The annual China Open golf championship will be staged in Shenzhen for the next three years, from 2020 to 2022, and current title sponsors Volvo Cars have extended their partnership with the event
Multi-sport
Events

The Hangzhou 2022 Asian Games Organising Committee announced a Prestige-level partnership agreement with Alibaba Group on Tuesday, in the sponsorship categories for information technology, cloud services…
Rugby
Sponsorship & Marketing

Health insurance company Cigna has signed as the official wellness partner of the World Rugby Sevens Series
Winter Sports
Sponsorship & Marketing

The 2022 Beijing Winter Olympics organising committee has signed the People's Insurance Company of China as the Games' tenth official partner
Multi-sport
Sponsorship & Marketing

The 2022 Beijing Winter Olympics organising committee announced yesterday (Wednesday) that Beijing shopping mall Grand Pacific Department Store had signed on as its first diamond partner
Multi-sport
Licensing & Merchandising

Representatives from the Chinese General Administration of Sport (GAS), sports associations, athletes and sponsors announced a new collective brand for all of Chinese national sport named 'TEAM CHINA'…
Football
Sponsorship & Marketing

Chinese consumer electronics company Haier has issued a statement refuting media reports about a potential £70m-per-season ($122.8m/€81.7m