Nike agrees long-term extension with Chinese Athletics Association
The Chinese Athletics Association and Nike have signed a long-term extension of their current partnership, taking it to 2033
Heilan Home snaps up Wu Lei as ambassador
Chinese fast fashion brand Heilan Home announced on its Weibo page yesterday that it had signed a deal with Espanyol football player Wu Lei
Beijing 2022 picks Snickers as official chocolate
Mars Wrigley-owned chocolate bar brand Snickers has become the official chocolate of the 2022 Beijing Winter Olympics
Volvo extends China Open sponsorship as event stays in Shenzhen
The annual China Open golf championship will be staged in Shenzhen for the next three years, from 2020 to 2022, and current title sponsors Volvo Cars have extended their partnership with the event
Alibaba becomes official partner of Hangzhou 2022
The Hangzhou 2022 Asian Games Organising Committee announced a Prestige-level partnership agreement with Alibaba Group on Tuesday, in the sponsorship categories for information technology, cloud services…
Cigna signs as official wellness partner of World Rugby Sevens Series
Health insurance company Cigna has signed as the official wellness partner of the World Rugby Sevens Series
Beijing 2022 signs PICC Group as official partner
The 2022 Beijing Winter Olympics organising committee has signed the People's Insurance Company of China as the Games' tenth official partner
Beijing 2022 signs Grand Pacific Department Store as first diamond partner
The 2022 Beijing Winter Olympics organising committee announced yesterday (Wednesday) that Beijing shopping mall Grand Pacific Department Store had signed on as its first diamond partner
Chinese national sport rebrands under ‘TEAM CHINA’ identity
Representatives from the Chinese General Administration of Sport (GAS), sports associations, athletes and sponsors announced a new collective brand for all of Chinese national sport named 'TEAM CHINA'…
Haier denies Manchester United shirt sponsorship report
Chinese consumer electronics company Haier has issued a statement refuting media reports about a potential £70m-per-season ($122.8m/€81.7m