Asset manager Legg Mason withdraws from all sports sponsorships
Asset management firm Legg Mason has withdrawn from all sports sponsorship, including its long-standing partnerships with the Baltimore Orioles and the Baltimore Ravens as well as the skybox at Madison…
United Airlines offers to withdraw LA Memorial Coliseum sponsorship
Criticism of the sale of naming rights to the Los Angeles Memorial Coliseum has led United Airlines offering to retract its $69m (€61m) offer for the facility, according to the the Associated Press.
Minnesota United secures PepsiCo deal for Allianz Field
Minnesota United FC has continued its recent success in securing sponsors with the announcement of a partnership with PepsiCo
GameStop to sponsor Dallas Fuel and Envy Gaming
Envy Gaming, which owns the global Team Envy esports franchise and the Dallas Fuel team in the Overwatch League, has secured a sponsorship with leading gaming retailer GameStop
FC Cincinnati partners with SeatGeek
Major League Soccer club FC Cincinnati has named mobile ticket platform SeatGeek as the club's Official Ticket Reseller for the 2019 season
San Francisco Giants team up with Fanatics for retail shops
The San Francisco Giants have announced a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store locations, including the team's flagship store located…
Sherwin-Williams extends Valspar Championship sponsorship
The Sherwin-Williams Company has signed a five-year extension to continue its Valspar brand’s sponsorship of the Valspar Championship golf tournament through 2025.
Minnesota United and Element reach sponsorship deal
In advance of the opening of Allianz Field in St Paul, Minnesota United has reached a sponsorship deal with Element Electronics
Nike extends BYU relationship to 2026
Nike has extended its partnership with Brigham Young University (BYU) athletic programme through the end of the 2025-2026 school year
Adidas to pay equal bonuses to Women’s World Cup winners
Players sponsored by adidas at this year’s Women’s World Cup will receive the same performance bonuses as their male counterparts if they win the tournament, the sportswear brand said on Friday.