Kia unveiled as Under-17 Women’s World Cup automotive sponsor
South Korean carmaker Kia has been unveiled as the official automotive partner of the 2022 Fifa Under-17 Women’s World Cup in India.
Red Bull announces ‘strengthened’ deal with Honda, tie-up with car auction house Bingo
Red Bull has announced a new agreement with Honda that will see the Japanese automobile manufacturer continue to supply its Formula 1 teams with power units and receive more prominent branding on their…
Brisbane searches for branding agency for Olympics, Gabba redevelopment in doubt
Brisbane has a chance to become the “Barcelona of Australia” when it hosts the Olympic and Paralympic Games in 2032, Andrew Liveris, chair of the organising committee for the events, said this week.
Indian government cracks down on betting news websites
India’s government has warned broadcasters against advertising gambling products following the rise of what it describes as “online offshore betting platforms” using news websites as a “surrogate product…
China Telecom to sponsor ITTF World Team Table Tennis Championships in Chengdu
The International Table Tennis Federation (ITTF) has announced a sponsorship deal with China Telecom that will see the operator become a presenting partner of the forthcoming World Team Table Tennis Championships…
Sports sponsorship gives Crypto.com the ‘widest global audience’, says CMO
Crypto.com's billion-dollar-plus sports sponsorship agreements have allowed the cryptocurrency platform to reach the "widest global audience", the company's chief marketing officer has said.
Switzerland launches Women’s Euro 2025 bid
The Swiss Football Association (SVF) has formally launched its bid to host the 2025 Uefa Women’s European Championship.
NBA Japan Games announces slate of 13 sponsors
A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards
Stake.com strikes European Cricket Championship sponsorship deal
Stake.com has been announced as a sponsor of the European Cricket Championship
Football on hold, other sports to resume as sports community pays tribute to the Queen
Premier League and English Football League (EFL) matches are among a series of sports events in the United Kingdom that have been postponed as the sports community pays tribute to Her Majesty The Queen