Nike renews kit deal with Spanish basketball to 2028
The Spanish Basketball Federation (FEB) has extended its kit supply deal with US sportswear giant Nike until 2028
Foot Locker seals Boomers on-kit branding deal
Foot Locker, the footwear and apparel retailer, is to get brand exposure on the kit of the Australian men's national basketball team, the Boomers, after signing a new deal with the national governing bo…
NRL’s Sharks needs new stadium sponsor amid tougher Australian betting rules
The Cronulla Sharks of Australia's National Rugby League is on the hunt for a new stadium naming-rights partner to replace sports betting company PointsBet, amid a country-wide clampdown on gambling advertising
Isco’s Kentucky Championship deal completes PGA Tour title sponsor picture
All tournaments on the PGA Tour now have a title sponsor for the ongoing 2024 season, after Isco Industries, a piping solutions provider, acquired naming rights for the top event in Kentucky
Budweiser returns as an official beer of NHL in Canada
Budweiser is back as an official beer of the National Hockey League in Canada after a two-year hiatus, while the league's sales process is live to fill the same category in the US market.
Udinese, Macron extend kit supply ties to 2031
Italian football club Udinese and national sportswear brand Macron have extended their long-running commercial partnership until the end of the 2030-31 season
Puma makes global sponsorship move for Hyrox phenomenon
Hyrox, the world series of fitness racing majority-owned by Infront, has secured its first sponsorship deal with a major brand, with Puma coming on board as a global partner.
Range Rover to the fore in Wimbledon sponsorship
Jaguar Land Rover (JLR), the UK car manufacturer, has tweaked its major sponsorship deal with the Wimbledon Championships to make its Range Rover brand the face of the partnership
Borussia Dortmund adds weapons manufacturer as new sponsor
Borussia Dortmund (BVB) has signed a three-year sponsorship deal with Rheinmetall, the German arms manufacturer, with the deal to begin immediately as the club prepares for this weekend's Uefa Champions…
Prime adds Benfica to growing football portfolio
Prime, the hydration drink brand co-owned by Logan Paul and KSI, has signed up as a sponsor of Portuguese football giants Benfica