Fiba 3×3 in market to expand its stable of Global Partners
The International Basketball Federation's (Fiba) 3x3 division is looking to bolster its Global Partner portfolio, with brands in the airline, beverage and consumer electronics categories all being sought
SoFi puts name to TGL, playing arena in new league’s largest deal yet
TGL, the new technology-infused team golf competition established by TMRW Sports, has landed its first significant commercial partner, unveiling SoFi Technologies Inc, the digital personal finance company,…
LA Kings sells patch inventory to long-term sponsor Mercury
Mercury Insurance has stepped up its involvement with the National Hockey League's LA Kings, becoming the team's inaugural jersey patch partner.
BKT and Cricket Australia renew BBL deal to 2025
Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025
Coritiba partners with renowned hotel chain
Campeonato Brasileiro Série A football club Coritiba has signed a sponsorship deal with the Radisson Hotels Group.
Chile FA set to drop title sponsor, clubs react to online betting clampdown
The Chilean Football Federation (ANFP) has indicated that it will abide by a Supreme Court ruling that would enforce the termination of its multi-million dollar sponsorship deal with online betting firm…
Haggerty comfortably defeats von Arnim challenge in ITF presidential election
David Haggerty has been re-elected president of the International Tennis Federation for a third term, having comfortably seen off the challenge of Dietloff von Arnim
Chicago Bulls seek sales director in Europe to attract international partners
The Chicago Bulls, one of the most recognisable brands in world sport, is recruiting for a director of international sales to drive a new revenue stream for the National Basketball Association franchise
CSM senior executive Erskine takes top commercial job at Aston Villa
Ron Erskine, the experienced commercial executive who counts the Octagon and CSM Sport & Entertainment agencies as former employers, has joined Aston Villa as chief commercial officer (CCO)
Florida Panthers ends arena naming-rights search with Amerant deal
The Florida Panthers of the National Hockey League has turned to one of its strongest commercial partners, Amerant Bank, to become the new naming-rights partner of its arena