Asti Docg renews ATP sponsorship to 2025
Italian wine consortium Asti Docg and the ATP, the men’s professional tennis tour, have extended their global sponsorship deal for two more years.
Riyadh Season grows international footprint in multi-faceted UFC alliance
Riyadh Season, the annual Saudi Arabian state-funded festival hosted in the capital, is continuing to branch out beyond its borders, with a new sponsorship deal struck with the Ultimate Fighting Championship (UFC).
Abrutyn exits Bruin for top CAA ice hockey role
David Abrutyn, a 30-year sports industry veteran, is joining the sports division of Creative Artists Agency (CAA) to bolster its ice hockey business.
Red Bull inks Bora-Hansgrohe cycling takeover
Energy drinks company Red Bull has been confirmed as the majority owner and title sponsor of the Bora-Hansgrohe road cycling team, with its iconic branding to appear on the team’s clothing and equipment a…
Lure of Messi attracts Visa to first MLS club deal with Inter Miami
Visa has selected Inter Miami as its entrance point for sponsorship in MLS, with the appeal of working with Lionel Messi bringing another blue chip firm into the club's commercial portfolio.
St. Pauli renews shirt deal with ‘social consciousness partner’ Congstar
FC St. Pauli has renewed its long-running main sponsorship deal with Congstar, championing the telecoms operator's "social responsibility" initiatives at a time of political uncertainty in Germany.
Team Canada takes on naming sponsor for Women’s America’s Cup bid
Concord Pacific, RBC and Telus, three of Canada's largest corporations, have given their backing to Team Canada's bid to win the inaugural Puig Women's America's Cup and the UniCredit Youth America's Cup…
US SailGP Team hires Sportfive to build up sponsorship portfolio
Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors
Mapfre takes Copa Libertadores top sponsors into double figures
The South American Football Confederation (Conmebol) has matched the number of commercial partners as in the previous cycle for the Copa Libertadores, its premier clubs competition, with Spanish insurance…
Iryo extends La Vuelta backing to women’s edition
Iryo, the private high-speed train operator in Spain, has signed up as a sponsor of the 2024 La Vuelta Femenina, one of the three ‘Grand Tours’ of the women’s international cycling calendar.
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