Schalke signs up Mulex as sleeve sponsor
German Bundesliga club Schalke 04 has struck a deal with kitchen goods manufacturer Mulex to be its sleeve sponsor until the end of the season
TKO unveils plans to merge UFC, WWE sponsorship rights teams
TKO Group, the Endeavor-owned public company created by last year’s merger of the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has announced plans to combine the globa…
CAF extends with long-term sponsor Orange until 2025
The Confederation of African Football (CAF) has extended its longstanding sponsorship deal with telecommunications company Orange until at least 2025
Ghana FA extends six-figure Access Bank title sponsorship
The Ghana Football Association (GFA) and Access Bank have renewed their title sponsorship deal for the Division One League for three more seasons
Record revenues for Manchester City amid sponsor diversification strategy
Manchester City has announced record revenues of £712.7m (€817.8m/$888m) for the 2022-23 financial year covering its treble-winning season, setting a new high for a Premier League club.
Cricket Australia strikes deal with Liquorland
Cricket Australia has agreed a four-year sponsorship deal with specialist drinks retailer Liquorland
NHL signs Moosehead Breweries to Canadian sponsorship
The National Hockey League has signed Moosehead Breweries to a multi-year Canadian sponsorship deal and makes Truly Hard Seltzer an official hard seltzer of the NHL in Canada
MLR tasks Legends with driving revenue growth
Major League Rugby (MLR) has hired premium experiences company Legends with a brief to drive commercial revenue and accelerate growth for the North American professional rugby competition
Roma turns to Saudi for front-of-shirt sponsor
Italian Serie A club AS Roma has turned to Saudi Arabia to end its quest for a main shirt sponsor, agreeing a two-year deal with the Gulf state's winter entertainment festival, Riyadh Season
Infantino claims Women’s World Cup has broken even, generating revenues of $570m
Fifa president Gianni Infantino has claimed that the 2023 Women’s World Cup had generated more than $570m (€524.4m) in revenue, allowing the world governing body to break even on the month-long tournament in Australia and New Zealand.