LA Lakers swaps Sportfive for Wasserman as sponsorship agency
The Los Angeles Lakers has announced the hiring of Wasserman as its exclusive commercial agency and tasked it with securing international sponsorships to grow the Lakers' reach and visibility worldwide
Signet extends Boomers shirt sponsorship
Basketball Australia has announced that Signet will continue as a top-tier sponsor of the men's national team, the Boomers
Puma extends sole Brazil kit supplier deal with Palmeiras
Amid interest from several rivals, Puma has extended its kit supplier agreement with Campeonato Brasileiro Série A club Palmeiras.
Kukri signs record extension with British Gymnastics
Sportswear brand Kukri has announced a five-year renewal with British Gymnastics (BG)
Dove Men+Care returns to Rugby Australia fold
Rugby Australia has announced a new sponsorship agreement with Dove Men+Care
Roland Garros retail revamp key driver in FFT Lacoste renewal
The retail offering available to sponsors at the Roland Garros tennis grand slam was a significant factor in Lacoste renewing its long-running agreement with the French Tennis Federation.
Presidents Cup secures third global sponsor in 1Password
Ahead of the next Presidents Cup in Canada, the PGA Tour has announced domestic cybersecurity brand 1Password as a new global sponsor.
Fireball Whiskey enters football with Salford City
US liquor brand Fireball Whiskey has signed up as front-of-shirt sponsor to English football club Salford City.
Salford City plays in League Two, the fourth tier of English football
Galatasaray, Fenerbahçe sign new sleeve sponsors
Turkish football clubs Galatasaray and Fenerbahçe have tapped very different industries to secure new sleeve sponsors.
Kookaburra renews with Cricket Australia
Australian sports brand Kookaburra has renewed its longstanding agreement with Cricket Australia (CA)