Benfica agrees five-year extension with Emirates
Emirates has renewed its front-of-shirt sponsorship deal with Portuguese football giants Benfica for another five years.
The Dubai-based airline will remain shirt sponsor until 2028-29
Arnold Clark targets UK expansion through Scottish Rugby
Scottish Rugby’s UK-wide exposure through the Six Nations was a strong factor in Arnold Clark’s decision to become one of the union’s principal sponsors.
Timberwolves go local with Sezzle patch deal
The Minnesota Timberwolves NBA franchise has announced a multi-year jersey patch sponsorship with Sezzle
Man United pioneers back-of-shirt asset with Qualcomm
Manchester United's decision to have a back-of-shirt sponsor for the first time through its deal with Qualcomm could pave the way for other Premier League clubs to do the same in domestic cup competitions.
Aramark becomes Everton Stadium founding partner
US food services firm Aramark has become the second 'Founding Partner' of Everton's new 52,888-capacity stadium
Experiential rights drive Marriott Bonvoy sponsorships
SportBusiness Sponsorship speaks to Andrew Watson from hotel group Marriott International, about a sponsorship portfolio that includes deals with Manchester United and the Mercedes F1 team.
Renault returns to football with Monaco shirt deal
AS Monaco has joined the small group of elite clubs to split shirt sponsor rights between domestic and European competition after announcing a new top-tier deal with Renault.
Nascar signs on with National Debt Relief
Nascar has announced financial advisory firm National Debt Relief as a new official partner
US Open serves up Moët & Chandon sponsorship
The US Tennis Association (USTA) has agreed a new US Open sponsorship with champagne brand Moët & Chandon.
IOC tops $3bn mark for Worldwide Partners
SportBusiness Sponsorship's research indicates The International Olympic Committee has surpassed its sponsorship revenue expectations for the four-year cycle that includes this year’s Summer Olympic Games in Paris.