Faaez Samadi

Rugby Union

Continental Tyres believes it can gain a more significant share of voice in the uncluttered rugby market than it would from a sponsorship deal in football. Faaez Samadi reports the tyre brand's new sponsorship agreement with the English Rugby Football Union.
Football
Sponsorship & Marketing

Chelsea is the latest Premier League club to unveil a sponsorship extension with Cadbury, just three days after the chocolate brand announced its renewal with Manchester United
Rugby League
Sponsorship & Marketing

The National Rugby League (NRL) has announced that Hisense has extended its sponsorship agreement for another three years
Football
Sponsorship & Marketing

Premier League club Manchester United has announced that chocolate brand Cadbury has agreed a multi-year extension to its global sponsorship deal
Tennis

Kia’s decision to extend as ‘Major Partner’ of the Australian Open in January has made the relationship one of the longest running deals in Australian sports sponsorship. Faaez Samadi reports.
Rugby Union
Sponsorship & Marketing

The English Rugby Football Union (RFU) has unveiled Continental Tyres as a new sponsor in a multi-year deal
Cricket

The Indian Premier League (IPL) generated INR 1,040 crores ($126.1m) from its central sponsorship portfolio in 2022 with more than half stemming from two title sponsors, Tata Group and Vivo.
Cricket
Sponsorship & Marketing

Mumbai Indians has announced seven new team sponsors ahead of the inaugural Women's Premier League (WPL) season
Tennis
Sponsorship & Marketing

The Women's Tennis Association (WTA) has announced a new multi-year global sponsorship deal with US bank Morgan Stanley. 'Global Partner' is the second tier of WTA sponsorship below 'Title Partner'
Tennis

The Association of Tennis Professionals (ATP) has made the reduction of plastic waste a core focus of its sponsorship agreement with Austrian hydration company Waterdrop. Faaez Samadi reports.