Tata Group secures rights to WPL title sponsorship
The Board of Control for Cricket in India (BCCI) has announced that Tata Group has secured the title rights to the Women's Premier League (WPL)
BCCI ‘set to announce’ Adidas as new kit sponsor
The Board of Control for Cricket in India (BCCI) is close to announcing Adidas as its new kit sponsor
Italian Rugby looking for stability with Vittoria Assicurazioni shirt sponsorship deal
The Italian Rugby Federation will be hoping that its latest front-of-shirt sponsorship deal with insurance company Vittoria will end what has been a turbulent period commercially.
BCCI bans crypto, gambling sectors from WPL sponsorship
The Board of Control for Cricket in India (BCCI) has issued a directive to the new Women's Premier League (WPL) franchises banning them from agreeing sponsorship deals with companies in the crypto, gambling,…
Liqui Moly announced as EHF Euro 2024 sponsor
The European Handball Federation (EHF) has unveiled Liqui Moly as the latest sponsor of the men's EHF Euro 2024 national team tournament
BCCI designs wide-ranging package for WPL title sponsorship
Against a short timeframe, the BCCI has put together a compelling package of title sponsorship rights for the much-anticipated Women's Premier League. Faaez Samadi reports.
BCCI launches tender for WPL sponsors
The Board of Control for Cricket in India (BCCI) has opened the bidding process for sponsors of the Women's Premier League (WPL)
Chelsea ‘set to end’ Three sponsorship when deal expires
English Premier League club Chelsea is preparing to find a new front-of-shirt sponsor once its deal with mobile phone network Three expires at the end of the season
Cadiz brings in Digi as main sponsor, moves Khalifa Capital to sleeve
Spanish LaLiga club Cádiz CF has signed Digi, the telecoms arm of Digi Communications, as its front-of-shirt sponsor midway through the season, just five months after announcing Khalifa Capital in the …
NRL audiences and TNF naming rights the driving force behind Kia sponsorship
Kia Australia, the local subsidiary of the Korean car maker, added another significant property to its Australian sports sponsorship portfolio when it signed a three-year sponsorship agreement with the National Rugby League (NRL) in December running from 2023 to 2025.