Faaez Samadi

Golf
Sponsorship & Marketing

Ryder Cup Europe and the PGA of America have announced that Hilton has upgraded its sponsorship of the 2023 Ryder Cup to Worldwide Partner
Tennis

Brand exposure is a significant aspect of Chinese domestic appliances company Haier’s sponsorship strategy, but it cannot come at the expense of its premium positioning.
Football
Sponsorship & Marketing

The German Football Association (DFB) has announced Google as a new sponsor of the women's national team in a three-year deal
Cricket

The cricket body will be hoping the new five-year contract puts to bed a turbulent period where the kit supplier rights switched between two less illustrious Indian clothing brands.
Football
Sponsorship & Marketing

The English Football League (EFL) has announced that Smart Energy GB will continue its sponsorship of the organisation for another two years
Football
Sponsorship & Marketing

German football club Hamburger SV has announced that Adidas has renewed its agreement to be the club's official kit supplier for five more years
Football

3F is aiming to stand out among a plethora of labour organisations, maintain its existing membership and increase its awareness among younger Danish workers.
Rugby Union
Sponsorship & Marketing

The United Rugby Championship (URC), the cross border rugby union clubs competition, has announced a new two-year sponsorship with sportswear brand Kappa UK
Multiple Sports
Sponsorship & Marketing

Climate campaigners have urged rights-holders to cut ties with car manufacturers Toyota and BMW after branding their raft of sponsorship deals as "greenwashing"
Olympic Games
Sponsorship & Marketing

Airport operator Groupe ADP has announced a domestic sponsorship deal for the Paris 2024 Olympic and Paralympic Games