Macron ousts Kappa as EPCR technical kit supplier
Macron’s aggressive portfolio expansion has secured another victory after the Italian brand signed on as technical supplier to European Professional Club Rugby (EPCR).
BUSP turns to Excel for NWSL sponsorship
Boston Unity Soccer Partners (BUSP) has appointed Excel Sports Management as sponsorship agency of record for its forthcoming National Women's Soccer League (NWSL) team
Asahi backs World Rugby through 2029 World Cup
Japanese beer giant Asahi Super Dry has bolstered its commitment to World Rugby by signing a five-year sponsorship extension.
‘High Performance Academy’ – Gallagher and World Rugby
Founded by World Rugby and global insurance firm Gallagher, the academy was developed to increase the prominence of female coaches at elite levels of rugby.
SPFL strikes Carling sponsorship to 2027
The Scottish Professional Football League (SPFL) today (Monday) announced a two-year sponsorship agreement with Carling
Red Bull signs wide-ranging NRL sponsorship
Having agreed a flurry of Premier League club sponsorships in the last month, Red Bull has turned its sights to Australia and signed an expansive new deal with National Rugby League
Anaheim Ducks signs local tourism jersey sponsor
The Anaheim Ducks is the latest US sports team to take the domestic tourism sponsorship route after announcing an away jersey patch deal with Visit Anaheim.
Rugby Australia JV creates cleaner Lions sponsorship offer
Ben Calveley, British & Irish Lions chief executive, says the decision to pool some sponsorship assets with Rugby Australia for the team's upcoming tour to the country is driving value for sponsors.
Adidas takes ParalympicsGB deal to 2032
After extending its agreement with Team GB in July, Adidas today (Wednesday) announced a long-term renewal of its sponsorship of ParalympicsGB
Pistons wraps up StockX jersey patch deal
Detroit Pistons has announced online marketplace StockX as its new jersey patch sponsor.
Detroit-based StockX sells apparel, footwear and accessories