Faaez Samadi

In recognition of Skin Cancer Awareness Month in May, ZO Skin Health leveraged its partnership with West Ham United Women to launch the ‘In Plain Sight’ campaign.  

Saudi Pro League football club Al-Nassr has hired the Sportfive agency to develop and lead the team's global sponsorship strategy as it seeks to attract more international brands.

World Rugby has expanded its relationship with Two Circles to make it the governing body's principal sponsorship and digital sales agency, almost two years since deciding to centralise the bulk of its commercial and media operations.

Newcastle United has announced a new multi-year sponsorship deal with online trading platform VT Markets

Just after Saudi Arabia's Public Investment Fund (PIF) announced a new partnership with Concacaf, Riyadh Air has unveiled a multi-year sponsorship with the football governing body.

Emirates has renewed its front-of-shirt sponsorship deal with Portuguese football giants Benfica for another five years. The Dubai-based airline will remain shirt sponsor until 2028-29

Scottish Rugby’s UK-wide exposure through the Six Nations was a strong factor in Arnold Clark’s decision to become one of the union’s principal sponsors. 

The Minnesota Timberwolves NBA franchise has announced a multi-year jersey patch sponsorship with Sezzle

Manchester United's decision to have a back-of-shirt sponsor for the first time through its deal with Qualcomm could pave the way for other Premier League clubs to do the same in domestic cup competitions.

US food services firm Aramark has become the second 'Founding Partner' of Everton's new 52,888-capacity stadium