‘In Plain Sight’ – ZO Skin Health and West Ham United
In recognition of Skin Cancer Awareness Month in May, ZO Skin Health leveraged its partnership with West Ham United Women to launch the ‘In Plain Sight’ campaign.
Al-Nassr taps Sportfive to drive international sponsorship
Saudi Pro League football club Al-Nassr has hired the Sportfive agency to develop and lead the team's global sponsorship strategy as it seeks to attract more international brands.
World Rugby hires Two Circles for sponsorship sales
World Rugby has expanded its relationship with Two Circles to make it the governing body's principal sponsorship and digital sales agency, almost two years since deciding to centralise the bulk of its commercial and media operations.
New sponsors for Premier League pair
Newcastle United has announced a new multi-year sponsorship deal with online trading platform VT Markets
PIF deepens Concacaf ties with Riyadh Air deal
Just after Saudi Arabia's Public Investment Fund (PIF) announced a new partnership with Concacaf, Riyadh Air has unveiled a multi-year sponsorship with the football governing body.
Benfica agrees five-year extension with Emirates
Emirates has renewed its front-of-shirt sponsorship deal with Portuguese football giants Benfica for another five years.
The Dubai-based airline will remain shirt sponsor until 2028-29
Arnold Clark targets UK expansion through Scottish Rugby
Scottish Rugby’s UK-wide exposure through the Six Nations was a strong factor in Arnold Clark’s decision to become one of the union’s principal sponsors.
Timberwolves go local with Sezzle patch deal
The Minnesota Timberwolves NBA franchise has announced a multi-year jersey patch sponsorship with Sezzle
Man United pioneers back-of-shirt asset with Qualcomm
Manchester United's decision to have a back-of-shirt sponsor for the first time through its deal with Qualcomm could pave the way for other Premier League clubs to do the same in domestic cup competitions.
Aramark becomes Everton Stadium founding partner
US food services firm Aramark has become the second 'Founding Partner' of Everton's new 52,888-capacity stadium