Faaez Samadi

Winter Sports
Sponsorship & Marketing

The International Biathlon Union (IBU) has announced German health food brand LaVita as a main sponsor on a three-year deal
Rugby Union

Vodafone has folded additional women’s national team rights into its sponsorship deal with the Irish Rugby Football Union, as the pact continues to help it to build brand affinity and awareness in the highly competitive Irish telecoms sector.
Football
Sponsorship & Marketing

German football club FC St. Pauli has announced a new sponsorship agreement with Puma, two years after taking production of the team's kit in-house for sustainability reasons
Multiple Sports
Industry Moves

The CSM Sport & Entertainment agency has announced Vicky Stickland as a new regional director in Asia
Ice Hockey
Sponsorship & Marketing

The Pittsburgh Penguins has announced a two-year extension of its sponsorship deal with US regional utility Indra Energy
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) has added a new region to its sponsorship portfolio after signing online game software developer Smartsoft as its first European sponsor
Football
Sponsorship & Marketing

Real estate developer Sobha Realty has announced a one-year extension of its main sponsorship deal with UAE Pro League football club Al Nasr
Football
Sponsorship & Marketing

Italian food retail firm ABBI Group has announced a new five-year sponsorship deal with Cagliari that includes training ground naming rights
Multiple Sports
Sponsorship & Marketing

UK energy firm British Gas has selected global sports and entertainment marketing agency Fuse as its sponsorship and activation agency
Tennis
Sponsorship & Marketing

Japanese car brand Lexus has continued its tennis sponsorship drive after announcing a new agreement with the Rolex Paris Masters tournament