LBBW takes Stuttgart shirt sponsorship
German Bundesliga club VfB Stuttgart has announced regional bank LBBW as its main shirt sponsor from 2025-26
NFL takes crypto plunge with Bitpanda
More than two years after loosening its restrictions on blockchain sponsorships, the NFL has agreed its first central deal in the space with cryptocurrency trading firm Bitpanda.
Joma extends Davis Cup apparel deal
Spanish sportswear brand Joma has renewed its agreement as official technical supplier to the group stage and finals of this year’s Davis Cup.
ISU signs China deal to boost speed skating
The International Skating Union (ISU) has announced a sponsorship with the Chinese National Sports Group (CNSG) for short-track speed skating
AFC connects with Earthlink for regional sponsorship
The Asian Football Confederation (AFC) has announced Earthlink as a regional sponsor of its 2026 Asian Cup qualifiers
FFR replaces troubled Le Coq Sportif with Adidas
Concerns linger over the financial health of Le Coq Sportif as the French Rugby Federation (FFR) moves on from a six-year kit supply term to return to previous sponsor Adidas.
Betano continues football push with Uefa Europa League deal
Betano's aggressive expansion into football shows no signs of slowing down after being unveiled as Uefa's new global betting sponsor for the Europa League and Conference League competitions.
Oxford Landing joins Lions sponsorship stable
Australian wine brand Oxford Landing has been announced as the latest sponsor of the British & Irish Lions tour in 2025
Hisense switches on Real Madrid deal
Chinese consumer electronics manufacturer Hisense has signed a three-year regional sponsorship with Real Madrid in Spain, Africa and the Middle East
‘In Plain Sight’ – ZO Skin Health and West Ham United
In recognition of Skin Cancer Awareness Month in May, ZO Skin Health leveraged its partnership with West Ham United Women to launch the ‘In Plain Sight’ campaign.