KPN head of sponsorship: ‘Our strategy is to sponsor national properties’
Mark Versteegen, head of corporate sponsorships at Dutch telecoms company KPN, explains why the company decided to stop sponsoring speed skating and focus on football, and how it is incentivising amateur clubs to sell its fibre broadband
Beadle leaves CSM for sponsorship role at Leeds United
Chris Beadle has left the CSM Sport & Entertainment agency to join Premier League club Leeds United as director of partnership sales
WSL title sponsor Barclays buoyed by knock-on effect of England’s Euro 2022 triumph
Barclays group head of sponsorship Tom Corbett has said he is delighted with the knock-on effects of the Lionesses’ Uefa Euro 2022 victory, and admits the brand had no idea of the explosion in women’s foo…
RFEF unveils new sponsorship with Marcos Automoción
The Spanish Football Federation (RFEF) has announced a new four-year automotive sponsorship deal with national car dealer Marcos Automoción.
Manchester City renews Unilumin LED display agreement
Manchester City has renewed its global agreement with Chinese LED display company Unilumin Sports
Rugby Australia reunites with RM Williams in new sponsorship deal
Rugby Australia has announced a new sponsorship agreement with RM Williams, bringing the local footwear and clothing brand back into its stable
NFL UK signs up Experience Kissimmee as travel sponsor
The National Football League (NFL) UK has announced a new sponsorship deal with a Florida-based tourism board ahead of the NFL London Games
OFX links up with URC in new sponsorship
International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)
Qualcomm expands global football portfolio with Copa do Brasil investment
5G technology provider Qualcomm Technologies has announced a partnership with Brazil's domestic football cup competition through its Snapdragon brand