Uefa takes another run at crypto by inviting Champions League sponsor bids
Uefa has launched a process inviting bids from prospective sponsors in the crypto exchange category to fill its Champions League sponsorship portfolio and has already received one offer from the sector.
Delta Air Lines extends long-running New York Mets sponsorship
The New York Mets has announced a multi-year extension with Delta Air Lines, which will remain the Major League Baseball team's official airline partner
Prime secures WWE first in new canvas branding direction under TKO
Prime has announced a major new sponsorship with WWE that sees the hydration drink brand become the first ever to have its logo on the wrestling ring canvas.
Dolphins marks Australian first with medicinal cannabis shirt sponsor
National Rugby League (NRL) team The Dolphins has become the first sports team in Australia to have a medicinal cannabis sponsor in Alternaleaf.
‘Rugby and Guinness have been on similar journeys’ | Stephen O’Kelly, Diageo
SportBusiness Sponsorship speaks to Guinness global brand director Stephen O’Kelly about the recent extension and expansion of its relationships with the men's and women's Six Nations tournaments.
Infosys agrees multi-year ATP sponsorship extension
IT services and consulting firm Infosys has announced a three-year extension of its sponsorship deal with the Association of Tennis Professionals (ATP)
DFL extends licensing agreement with Mondelez International
The German Football League (DFL) has announced an extension of its licensing deal with Mondelēz International as the confectionery company rolls out a different strategy to its approach in English football.
Reuter upgrades to Borussia Mönchengladbach main sponsor
Borussia Mönchengladbach has announced that German online bathroom product retailer Reuter has become the club's main sponsor.
Dortmund taps Legends to overhaul e-commerce operations
Borussia Dortmund has announced a new multi-year agreement with global experiences and merchandising platform Legends to upgrade the German club's e-commerce offering.
Washington Spirit brings in Snickers as sleeve sponsor
National Women's Soccer League (NWSL) team Washington Spirit has unveiled a new sponsorship with chocolate bar brand Snickers