ACC extends TCM sponsorship sales remit
The Asian Cricket Council (ACC) has retained TCM Sports Management once more as its exclusive sponsorship sales agency for the Asia Cup.
Macron adds Major League Rugby to portfolio
Major League Rugby (MLR) has announced a new kit supplier agreement with Italian apparel brand Macron.
The deal sees Macron provide all 11 MLR teams with match kits, training wear and fan merchandise
Stade Toulousain signs 10-year Infront extension
French Top 14 rugby champions Stade Toulousain has retained Infront as its exclusive sponsorship and hospitality sales agency until 2035
Emirates builds market share with US Open extension
The Dubai-based airline has doubled the number of US cities it flies to since first sponsoring the US Open in 2012.
Ferrari enlists IBM for tech, data services
Formula 1's Scuderia Ferrari is seeking to better connect with younger fans after signing a multi-year sponsorship with IBM.
Fanatics ousts Legends with World Rugby deal
World Rugby has announced a multi-year global merchandise and licensing deal with Fanatics, bringing an end to its previous association with retail and experience rival Legends.
‘Invisible’ brand Vodafone looks to rugby for cut through
Brand director Maria Koutsoudakis explains how Vodafone UK's initial foray into rugby has expanded into multiple deals.
Theobald named Liverpool commercial director
Liverpool has appointed Kate Theobald as the club's new commercial director, following Ben Latty's elevation to chief commercial officer.
Energizer boosts St. Louis City with stadium deal
Two years after its previous deal fell through, St. Louis City SC has announced battery giant Energizer as its new stadium naming sponsor.
Premiership Rugby hires Cooke as commercial lead
Ex-URC sponsorship chief Cooke brings significant commercial experience at a time of strong financial headwinds for Premiership Rugby.