Comcast Business signs first PGA Tour sponsorship
Enterprise solutions-focused arm of cable giant to sponsor player rankings
Bills complete naming rights deal for Highmark Stadium
Local health insurer to market new corporate identity with NFL venue pact
Molson Coors-Sparks deal is first of its kind in WNBA history
"All-encompassing" beverage deal to showcase full portfolio of brands
NWSL strikes multiyear sponsorship deal with Nationwide
Ohio-based insurance giant aligns with soccer property
Hyperice extends torrent of sponsorship deals with Yankees pact
Recovery and performance technology brand builds on prior MLB deal
Goldin Auctions makes record-shattering trading card bid
$20m offer, if accepted, would nearly quadruple current industry mark
FTX strikes $135m Miami arena naming rights deal
Deal is first major venue naming rights pact with a cryptocurrency exchange
PepsiCo formally signs exclusive pact with LeBron James
NBA superstar continues run of large-scale industry pacts by aligning with soft drink and snack giant
Tiger Woods returning to video games with new 2K deal
Iconic golfer ends a nearly eight-year absence from the gaming industry
Magic name Violet Defense its official UV disinfection partner
Ongoing Covid-19 pandemic helps forge new areas of sports sponsorship