Chicago Fire to drop redesigned logo following fan backlash
Major League Soccer's Chicago Fire has announced it will drop its redesigned logo following the 2021 season following a backlash from club supporters
Seattle Seahawks name Hyperice official recovery technology partner
Hyperice, the increasingly prominent recovery and performance technology company, has named the Seattle Seahawks as its second National Football League team partner in as many days
St. Louis Blues among latest NHL teams to add helmet sponsors
A further series of National Hockey League teams have announced helmet sponsorships for the upcoming 2020-21 season.
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Hyperice names Kansas City Chiefs its first NFL team partner
Hyperice, the increasingly prominent recovery and performance technology company, has taken another significant step to expand its brand presence by signing a multiyear partnership with the National Football…
Steelers extend Heinz Field naming rights deal for 2021 season
The National Football League's Pittsburgh Steelers and American food company Kraft Heinz have extended their naming-rights partnership at Heinz Field for the 2021 season.
Whoop named official fitness wearable of PGA Tour, PGA Tour Champions
Massachusetts-based wearable technology provider Whoop has been designated the official fitness wearable of the PGA Tour and PGA Tour Champions as part of a multiyear partnership.
NHL divisions for 2020-21 season will have title sponsors
The National Hockey League has continued to innovate to maintain revenue streams in the wake of the Covid-19 pandemic by announcing that its four divisions for the 2020-21 season will have their own title…
NHL teams continue to add helmet sponsorships
A series of further National Hockey League teams have announced helmet sponsorships ahead of the 2020-21 season, which is scheduled to kick off on January 13
Devils, Capitals and Predators become first NHL teams to bring in helmet sponsors
The New Jersey Devils, Washington Capitals and Nashville Predators have become the first National Hockey League teams to officially announce helmet sponsors, a new commercial category for the 2020-21 season
Ticketmaster replaces SeatGeek as Sounders’ official ticketing partner
Major League Soccer's Seattle Sounders have announced that Ticketmaster has replaced SeatGeek as the team's official primary and resale ticketing platform