Butterfield to title sponsor PGA Tour’s Bermuda tournament
Bermuda-based offshore bank Butterfield has entered into a partnership with the Bermuda Tourism Authority to become the title sponsor of the PGA Tour's annual FedExCup event held at Port Royal Golf Course…
Discover named new NHL Winter Classic title sponsor
Financial services company Discover has replaced Bridgestone as the title sponsor of the National Hockey League's Winter Classic tentpole event
FTX further expands reach thanks to Curry partnership
Cryptocurrency exchange FTX has secured a wide-ranging partnership with National Basketball Association superstar Stephen Curry, who will become an FTX global ambassador and receive an undisclosed equity…
San Francisco 49ers unveil Supporters Club, Clorox partnership
The National Football League's San Francisco 49ers are looking to engage their fanbase both in the United States and worldwide by unveiling a premium Supporters Club
Michelob Ultra commits $100m to support women’s sports
To mark Women's Equality Day, Michelob Ultra has announced it will commit $100m (€85m) over the next five years to help increase visibility for women's sports and female athletes.
San Francisco 49ers bring in Stash as personal investing partner
The National Football League's San Francisco 49ers have unveiled a multiyear partnership with financial technology company Stash, which has been designated the team's personal investing sponsor
FTX expands sports presence with California Golden Bears naming rights deal
Cryptocurrency exchange FTX is again enhancing its presence in the United States sports industry by securing the naming rights to California Memorial Stadium, marking the company's entry into the college…
Florida Panthers seal five-year BMW partnership
The National Hockey League's Florida Panthers and BB&T Center have secured a wide-ranging five-year partnership with automotive manufacturer BMW
NHL to allow sports betting adverts on helmets, jerseys from 2022-23 season
The National Hockey League will allow teams to sell advertising space on both their helmets and jerseys to sports betting companies from the 2022-23 season, it has emerged.
NHL approves jersey sponsorships for 2022-23 season
The National Hockey League will add jersey sponsorship patches from the 2022-23 season following a vote to approve the initiative by the league's board of governors, according to multiple reports