Seattle Kraken strikes wide-ranging PepsiCo partnership
National Hockey League expansion team Seattle Kraken has secured a wide-ranging agreement with PepsiCo Beverages North America (PBNA) ahead of the franchise's inaugural campaign
Panthers bring in Amerant Bank as home helmet sponsor
The National Hockey League's Florida Panthers have brought in Coral Gables-based community bank Amerant Bank as the team's primary home helmet sponsor for the 2021-22 season.
MLS, Continental Tire extend long-running partnership
Major League Soccer and German multinational tire manufacturer Continental Tire have renewed their long-standing partnership which dates back to 2010
Therabody adds Dallas Mavericks to sponsorship portfolio
Tech wellness company Therabody has further integrated within the National Basketball Association by striking a multiyear partnership with the Dallas Mavericks
MSG Sports extends Lexus marketing partnership
Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear marketing partnership renewal with luxury automaker Lexus, which remains designated a signature partner of both…
49ers secure multiyear Acronis partnership
The National Football League's San Francisco 49ers have gained a commercial boost by securing a multiyear deal with Swiss cyber protection company Acronis
LPGA’s ANA Inspiration rebranded Chevron Championship, purse climbs to $5m
The Ladies Professional Golf Association has struck a wide-ranging agreement with energy company Chevron, which will result in the ANA Inspiration major tournament being given a new name, location, and…
Nets, Liberty secure Webull jersey sponsorship deal
New York-based brokerage platform Webull has secured a multi-year deal to become the jersey sponsor of the National Basketball Association's Brooklyn Nets and Women's National Basketball Association's…
Rangers, Hurricanes and Canadiens announce helmet sponsors
The New York Rangers, Carolina Hurricanes and Montreal Canadiens have become the latest National Hockey League teams to announce helmet partners for the 2021-22 season
Capitals, Caesars unveil first-ever NHL jersey sponsorship deal
The Washington Capitals have become the first National Hockey League team to announce a jersey sponsorship deal, striking a multiyear partnership with leading US casino operator Caesars Entertainment