NHL, Chipotle secure multiyear North American partnership
The National Hockey League and fast food chain Chipotle have announced a multiyear North American partnership, which designates the organization as the league's official Mexican-themed quick service and …
49ers bring in Mattress Firm as inaugural official sleep partner
The National Football League's San Francisco 49ers have named American mattress retailer Mattress Firm as the team’s first-ever official sleep partner.
USL names TwinSpires as inaugural playoffs presenting partner
The United Soccer League has named the Churchill Downs-owned sports betting brand TwinSpires as the presenting partner of the 2021 USL Championship and League One Playoffs.
MedStar Health, Monumental Sports expand partnership
Washington, District of Columbia area-based healthcare organization MedStar Health has secured the naming rights to Monumental Sports & Entertainment's basketball training facility as part of an expanded…
Overtime Elite secures multiyear State Farm partnership
Overtime Elite (OTE), the new basketball entity for top high school-aged prospects, has secured a major financial boost by striking a multiyear sponsorship deal with insurance company State Farm
NBA renews Tissot deal, unveils F1 content partnership
The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015
Andretti Formula E brings in Avalanche as new title sponsor
Andretti Formula E has struck a multiyear agreement with blockchain contracts platform Avalanche to become the team's new title sponsor ahead of Andretti’s eighth season of the ABB FIA Formula E World C…
Wizards expand Israeli presence with Energix partnership
The National Basketball Association's Washington Wizards are expanding their presence in Israel by striking a deal with Israeli-based renewable energy company Energix
Maple Leafs strike TikTok helmet sponsorship deal
The National Hockey League's Toronto Maple Leafs have secured a one-year partnership with social media platform TikTok, which will become the team's helmet sponsor for the 2021-22 season
Prudential to donate Devils helmet placement to local Black-owned business in deal renewal
The National Hockey League's New Jersey Devils and arena naming rights partner Prudential Financial have put a unique twist on their helmet sponsorship renewal, with Prudential donating its brand placement…