Nascar rejects ‘Let’s Go Brandon’ sponsorship deal
United States stock car racing series Nascar has rejected an attempt by Xfinity Series driver Brandon Brown to strike a cryptocurrency sponsorship deal based on the controversial "Let's Go Brandon" slogan.
Inter Miami CF brings in XMANNA as inaugural sleeve sponsor
Major League Soccer's Inter Miami CF has secured a "major" multiyear partnership with software technology company XMANNA, which has been designated the team's inaugural sleeve sponsor and its official…
Angel City FC brings in Crypto.com as official cryptocurrency, NFT partner
National Women's Soccer League expansion team Angel City FC has brought in cryptocurrency exchange Crypto.com as club’s official cryptocurrency and nonfungible token (NFT) partner.
FTX adds Monumental Sports to expansive sponsorship portfolio
Cryptocurrency exchange FTX has added Monumental Sports & Entertainment to its expansive North American sports sponsorship portfolio, becoming the official cryptocurrency exchange and non-fungible token …
Socios.com unveils partnerships with 12 NHL teams
Blockchain provider Socios.com has significantly expanded its National Hockey League presence by striking deals with 12 teams
FTX bolsters sponsorship portfolio with Golden State Warriors international rights deal
Cryptocurrency exchange FTX has significantly expanded its sports industry presence with by securing an international rights deal with the National Basketball Association's Golden State Warriors
NHL unveils sponsorship activations for 2022 Winter Classic Fan Fest
The National Hockey League has unveiled its sponsorship activations for the 2022 Discover NHL Winter Classic Fan Fest, which is accompanying the outdoor tentpole event between the Minnesota Wild and St
NWSL enters cryptocurrency landscape with Voyager partnership
The National Women's Soccer League has become the latest sports organization to enter the cryptocurrency landscape by naming Voyager Digital as its inaugural cryptocurrency brokerage partner.
23XI Racing secures Wheaties partnership for 2022 Nascar season
23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has secured a partnership with cereal brand Wheaties for the 2022 season
Athletes Unlimited brings in Aspiration as multi-property jersey sponsor
Athletes Unlimited, the startup network of professional sports leagues, has named California-based sustainability-focused personal finance company Aspiration its multi-property jersey sponsor in a wide-ranging …