F1 Miami Grand Prix adds Hard Rock to sponsorship portfolio
The Formula 1 Miami Grand Prix has expanded its sponsorship portfolio by adding hotel, resort, and casino company Hard Rock as its first founding partner in a multiyear deal
St. Louis City SC names Centene as inaugural naming rights partner
Major League Soccer expansion team St. Louis City SC has secured a 15-year naming rights deal with St. Louis, Missouri-based healthcare company Centene Corp
Busch Light to support Nascar’s female drivers with $10m ‘Accelerate Her’ program
Brewing company Anheuser-Busch has committed to spend $10m (€8.8m) over the next three years to support female Nascar drivers aged 21 and over through with the Busch Light “Accelerate Her” program.
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Compass Minerals expands Sporting Kansas City deal to become principal jersey partner
Major League Soccer's Sporting Kansas City has further expanded its wide-ranging agreement with minerals-product company Compass Minerals, which has become the club's principal jersey sponsor through 2028
Crypto.com named title sponsor of F1 Miami Grand Prix
Cryptocurrency platform Crypto.com has expanded its presence in Formula 1 by securing a nine-year deal to become the official title sponsor of the Miami Grand Prix, which is taking place on May 6-8
Cardless expands NBA presence with Pelicans partnership
The National Basketball Association's New Orleans Pelicans have partnered with financial technology firm Cardless to launch the first team-branded credit card
23XI Racing adds Jordan Brand, MoneyLion to sponsorship portfolio
23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has secured a partnership with Jordan Brand for the 2022 season
Nascar extends Credit One Bank deal, partners with American Express
Nascar has announced a double commercial boost ahead of the Busch Light Clash at the Coliseum by securing a multiyear partnership renewal with Credit One Bank and striking a new deal with American Express,…
HelloFresh enters NHL landscape with Predators, Islanders and Kings deals
Meal-kit provider HelloFresh has entered the National Hockey League landscape by securing partnerships with the Nashville Predators, New York Islanders, and Los Angeles Kings.
Mubadala named title sponsor of SailGP Season 2 Grand Final
Mubadala Investment Company, the Abu Dhabi sovereign wealth fund, has been named the title partner of Sail GP's Season 2 Grand Final in San Francisco, California, on March 26-27