Manchester City extends Intel deal to deliver app and social media highlights
Manchester City have signed a ‘multi-year’ extension to their sponsorship deal with Intel, allowing the club to continue to benefit from multi-angle camera replays and player-eye view technology at the…
Right Formula’s Fenwick: Motorsport driving hardest bargain in sponsor renegotiations
Motorsports stakeholders and more prominent rights-holders are tending to drive the hardest bargain in the renegotiation of sponsorship contracts during the Covid-19 pandemic, according to the head of…
Diack: Russian doping sanctions spread out to protect IAAF sponsorship contracts
Former IAAF president Lamine Diack has suggested he intervened in the way the federation dealt with doping by Russian athletes to protect sponsorship deals and to avoid tarnishing Moscow’s hosting of t…
Birmingham 2022 seeks licensing partners and e-commerce provider
The organisers of the Birmingham 2022 Commonwealth Games are inviting expressions of interest for the merchandising and licensing rights to sell official Birmingham 2022 and Commonwealth Sport-branded…
Williams F1’s former head of sponsorship Mountstephens launches marketing agency
The former head of global sponsorship sales for the Williams Racing Formula 1 team, Justin Mountstephens, has launched a sports marketing agency, Mountstephens Sports Marketing (MSM)
Infront brokers BWF sponsorship with travel solutions firm Stay22
Map-based travel company Stay22 has agreed a deal to become the official travel solutions sponsor for all Badminton World Federation (BWF) events from 2020 to 2021
Arnold: Manchester United ‘bullish’ about unexplored sponsorship categories
Manchester United’s ability to define new sponsorship categories has left the club feeling “bullish” about the prospects for its sponsorship business, according to group managing director Richard Arnol…
Athletes continue to rail against Rule 40 restrictions in global survey
A majority of athletes believe they should have the right to build and sell their brands at the Olympic and Paralympic Games, according to a new survey
German Paralympic Committee extends with Deutsche Sports Marketing
The German Paralympic Committee (DBS) has extended its exclusive marketing partnership with the Deutsche Sport Marketing (DSM) agency
NFL develops H&M apparel range in deal brokered by IMG
The National Football League has announced a partnership with fashion retailer H&M to launch a range of NFL-branded apparel and accessories in a deal brokered by IMG