TikTok signs Wrexham sponsorship, live streaming deal with Burnley Women
Video-sharing platform TikTok has announced two new partnerships within UK football, agreeing deals to become the title sponsor of Wrexham AFC and a live-streaming and content-creation partner of Burnley…
IMG expands licensing business with 20too acquisition
The IMG agency has bolstered its licensing business through the acquisition of 20too Licensing, a Dubai-based specialist licensing agency
Burnley partners with YellowHeart to explore blockchain-based ticketing and merchandise
Premier League football club Burnley has announced that it is to begin working with non-fungible tokens (NFT) marketplace YellowHeart, to explore the use of the blockchain technology for ticketing and…
CSM awarded World Championship Air Race commercial remit
The CSM Sport & Entertainment agency has been appointed by the World Championship Air Race to develop and oversee the new series’ global commercial strategy.
FEI signs long-term GoGallop Studios licensing deal to develop egames
The International Equestrian Federation (FEI) has signed a five-year licensing agreement with interactive entertainment company GoGallop to collaborate on a series of egames
Capital Sports Media adds Turkish duo to social media portfolio, Galatasaray renews
Specialist sports investment firm Capital Sports Media has signed deals with Turkish Süper Lig clubs Göztepe and Sivasspor to help develop new social media strategies as well as explore ways to monetise t…
MKTG and World Surf League Australia announce collaboration
Sports and lifestyle marketing agency MKTG Sports & Entertainment has announced a new agreement with the Australian arm of the World Surf League to support the commercial growth of the governing body for…
AS Monaco partners with Amazon to launch online store
AS Monaco has announced that it will partner with e-commerce giant Amazon to launch a dedicated online store, the first Ligue 1 side to do so
Manchester United revenues drop and debts mount, Chevrolet extends for six months
Manchester United has reported an overall drop in annual revenues of 18.8 per cent for the year to June 30, 2020, with worse set to come on the back of the Covid-19 pandemic
CSM agrees tie-up with players agency Football Capital
Chime Communications-owned marketing agency CSM has announced that it has entered into a new agreement with global football management agency Football Capital