‘Rugby and Guinness have been on similar journeys’ | Stephen O’Kelly, Diageo

(Emmanuele Ciancaglini/Ciancaphoto Studio/Getty Images)
(Emmanuele Ciancaglini/Ciancaphoto Studio/Getty Images)
SportBusiness Sponsorship speaks to Guinness global brand director Stephen O’Kelly about the recent extension and expansion of its relationships with the men's and women's Six Nations tournaments.

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