Guinness
‘Rugby and Guinness have been on similar journeys’ | Stephen O’Kelly, Diageo
SportBusiness Sponsorship speaks to Guinness global brand director Stephen O’Kelly about the recent extension and expansion of its relationships with the men's and women's Six Nations tournaments.
Guinness increases rugby standing with cross-property Six Nations renewal
Six Nations Rugby has secured an uplift in the value of the men's and women's Six Nations title rights in its recent sponsorship renewal with Guinness.
IRFU searches for autumn tests title sponsor to replace Guinness
The Irish Rugby Football Union (IRFU) is searching for a new sponsor for its autumn internationals with Irish stout brand Guinness not continuing its sponsorship of the series of matches, ending its backing…
Friendship & Love – Guinness & Six Nations Rugby
In the first two years of its Six Nations title sponsorship, 2019 and 2020, Guinness targeted both committed and casual fans with multi-faceted activation focused on the humanity and friendship of rugby.
Clear – Guinness & Six Nations Rugby
Leveraging its 2019 Six Nations title rights, Guinness launched a responsible drinking campaign that encouraged drinking more water through the launch of a new product, ‘Guinness Clear’.
Guinness confirmed as Six Nations title sponsor
Irish beer brand Guinness has today (Friday) been confirmed as the new title sponsor of the Six Nations rugby union competition