AEG consolidates three venues into one deal with Uber naming pact

Photo: AEG Europe
Photo: AEG Europe
AEG has consolidated three of its Berlin venues into a single sponsorship deal with ride sharing and fast-food delivery platform Uber, while managing to retain one of the outgoing venue sponsors, Mercedes, in a lower-tier sponsorship role.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Basketball

'The NBA deal put our brand on the map' | Corey Plummer, OlyBet

12 Apr 2023
Basketball

Uber makes Monumental deal for Washington, D.C. market

23 Sep 2016
Basketball

HBSE cashes in on NJ sportsbook legislation, more deals to come

19 Dec 2018
American Football

Healthcare sector makes US sponsorship top five

9 Jul 2024
Baseball

Patch inventory will sell out, despite cautious first year for MLB and NHL

5 Jul 2023