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LaLiga, the organising body of the top two Spanish football leagues, is targeting a big increase in its deal to replace Spanish bank BBVA from the start of the 2016-17 season thanks to inventory it has acquired from centralising media rights.
The value of the Uefa Champions League’s automotive partner position will increase by at least 33 per cent in the 2015-16 to 2017-18 cycle following its deal this month with carmaker Nissan.
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