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PSG signs LoveBet as first regional partner, launches virtual LED
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Telefónica renews Team Movistar UCI World Tour deal
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Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa ...
MGM moved fastest for NBA, NHL and MLB sportsbook rights
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Beko: Barcelona deal causes brand to reconsider strategy
White goods manufacturer Beko is considering its long-term sponsorship strategy after its Barcelona deal showed good results.
Utilita for Scottish League Cup, SPFL waits on title deal
The Scottish Professional Football League (SPFL) hopes a planned revamp of the Scottish League Cup’s structure will help to secure a title sponsor from the start of next season’s tournament as energy company Utilita Energy steps in as presenting partner for the remainder of 2015-16.
Sportlobster: Integrating rights-holders with its platform
Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.