Allianz appears poised to take on the naming rights to the London Stadium, home ground of West Ham United and former main stadium of the London 2012 Olympics. SportBusiness Sponsorship asks four sponsorship professionals why the asset has taken so long to sell.

Can the Skechers-Harry Kane partnership take a slice of the football boot market dominated by Nike and Adidas?

Aim Sport and Supponor in bitter legal dispute with millions at stake Switch to software-based service should remove gremlins plaguing digital replacement technology

Telco Vodafone has renewed its naming-rights sponsorship of the New Zealand Warriors, the Auckland-based rugby league team which competes in Australia’s NRL.

Rakuten Sports, the Rakuten Group’s sport and entertainment partnership services unit, expects to conclude its first regional deal for the Golden State Warriors in the coming months and has ambitions t…