Sage
Six Nations Rugby expands scope of insights category with Sage deal
Six Nations Rugby has secured an uplift in its ‘insights’ category with its most recent sponsorship agreement with software and accounting firm Sage after enhancing the package of available rights. Matthew Williams reports.
Sage targeting ‘dynamic investors’ with sports sponsorship push
Sage has significantly expanded its presence in sport via deals with the ECB Hundred, Major League Baseball and Six Nations Rugby this year. Matthew Williams speaks to Craig Inglis, executive vice-president, global brand and integrated marketing, and global sponsorship director Sally Moore about the company's strategy.
Sage expands sports sponsorship portfolio with Six Nations deal
Six Nations Rugby has announced a new sponsorship with payroll software company Sage
Sage enters US sponsorship market with MLB deal
Major League Baseball has signed up global accounting, finance, human resources, and payroll company Sage to its sponsorship portfolio, representing the company's first North American sports partnership