Tennis Australia

The Australian Open's popularity in China continues to bear fruit with Tennis Australia signing a new sponsor in Haier as the home appliance and consumer electronics firm expands its portfolio in the sport.

Sportfive has appointed Jordan Iannuzzi as its new senior commercial partnerships manager in Australasia

Sport in Australia and New Zealand remains overwhelmingly reliant on international sponsors according to SportBusiness Sponsorship’s latest Australia and New Zealand Data Snapshot.

Tennis' continued popularity in China was central to Luzhou Laojiao’s sponsorship renewal with the Australian Open tennis Grand Slam.

Tennis Australia has continued its run of sponsorship deals for the Australian Open through the extension of its contract with Luzhou Laojiao

Kia’s decision to extend as ‘Major Partner’ of the Australian Open in January has made the relationship one of the longest running deals in Australian sports sponsorship. Faaez Samadi reports.

Tennis Australia has agreed a five-year extension to its sponsorship deal with Dunlop for the Australian Open despite criticism over the sporting goods manufacturer’s products at the ongoing edition o…

Tennis Australia has announced that pharmacy retailer Chemist Warehouse has extended its sponsorship for another three years

Tennis Australia has announced that Australian Open 'Major Partner' Kia has extended its sponsorship for another five years, making it one of the longest sports sponsorships in Australia

Chubb has agreed a three-year renewal with Tennis Australia, the organiser of the Australian Open tennis Grand Slam

Tennis sponsorships across the four Grand Slams and the ATP and WTA Tours reached a combined value of approximately $378m (€374.9m) in 2022, up a sizeable 12 per cent from the 2021 total of $338m and a strong indicator of the commercial recovery from the Covid-19 pandemic over the previous two years.

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$350m (€232m/$246m/£199m) in central sponsorship revenue in 2022, an increase of about five per cent on the A$333.5m recorded in 2021.

Tennis Australia has confirmed the end of its sponsorship agreement with gas producer Santos amid a public backlash against fossil fuel firms sponsoring major sports events

Tennis Australia has backed its under-fire chief executive Craig Tiley as the deportation of top-seed Novak Djokovic threatens to overshadow the Australian Open

Automotive manufacturer Kia has expanded its presence in Australian tennis by acquiring the naming rights to the new show court at Melbourne Park

Tennis Australia has extended its Australian Open digital innovation agreement with Indian technology company Infosys until the end of 2026

Hotel chain Marriott Bonvoy has been named as the official hotel partner for tennis’ 2022 Australian Open, as well as the lead-in tournaments for the Grand Slam event.

Sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $373m (€322m) in 2021, up about one per cent on the $369m recorded last year.