Mars
Nascar signs multi-year extension with Mars
Alignment between candy manufacturer, racing property to extend into next decade
Mars returns to partner Napoli
Food products manufacturer Mars has entered into a new partnership with Italian Serie A football club Napoli
M&M’s land shirt sponsorship rights for Juventus Women
Italian Serie A football club Juventus has extended and expanded its partnership with Mars, with the US food products manufacturer set to receive shirt sponsorship rights for the Turin giant’s women’s tea…
Budweiser blows rivals ‘out of the water’ at FA, Mars downsizes
Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.