Tennis
Raducanu signs with Dior in latest high-profile endorsement deal
US Open tennis champion Emma Raducanu has joined luxury fashion house Dior as an ambassador
Madrid-based VP Hoteles renews as official hotel of Davis Cup finals
The International Tennis Federation and Kosmos Tennis, the investment group that backs the Davis Cup, have renewed VP Hoteles as regional partner and official hotel of the Davis Cup finals
Raducanu signs Tiffany & Co. endorsement deal
British tennis star Emma Raducanu has been named a brand ambassador of US jewellery manufacturer Tiffany & Co
Citigroup extends title sponsorship of Citi Open through 2023
American multinational financial services company Citigroup is continuing its title sponsorship of the Association of Tennis Professionals Tour’s Citi Open through 2023.
Uniqlo adds Laver Cup to tennis-related sponsorship assets
Apparel retailer Uniqlo has been named 'Official LifeWear' sponsor for the 2021 Laver Cup, which will be held at TD Garden, Boston
Lexus maintains Davis Cup backing
Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.
Djokovic extends Lacoste deal
Serbian tennis star Novak Djokovic has extended his contract with sportswear brand Lacoste
Credit One Bank backs WTA Charleston tournament, revamped stadium
US financial services company Credit One Bank has become the title sponsor of the Women's Tennis Association tournament in Charleston, South Carolina, as well as the newly-renovated stadium at LTP Daniel …
Wimbledon extends Keith Prowse hospitality deal until 2026
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider
Data Snapshot: Australia 2021
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330m (€209m/$256m) in central sponsorship revenue in 2021, across a total of 140 deals.
Wimbledon launches ‘everyday’ clothing range
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the ongoing Wimbledon Championships, has collaborated with brand and customer experience agency VMLY&R London to launch a new streetwear…
Mapfre extends with Spanish tennis for Davis Cup and Billie Jean King Cup
Insurance company Mapfre has renewed its national team title rights sponsorship with the Royal Spanish Tennis Federation (RFET)
Osaka becomes Panasonic ambassador as brand identifies with her ‘value system’
Electronics specialist Panasonic has signed up tennis player Naomi Osaka as a brand ambassador in a two-year agreement
Wimbledon and Murray partner with digital artist Beeple for NFT offering
The All England Lawn Tennis & Croquet Club (AELTC), organiser of the Wimbledon Championships, has entered the non-fungible token market in a collaboration with 2013 and 2016 men’s champion Andy Murray a…
Tennis Australia appoints former Qantas executive Cornelis as new CCO
Tennis Australia has appointed former Qantas and DHL executive Cedric Cornelis as its new chief commercial officer
Kosmos launches athlete representation business with Thiem signing
Kosmos, the company co-founded by FC Barcelona footballer Gerard Piqué, has today (Thursday) launched a player management agency with Dominic Thiem, the current world No.
TopCourt becomes tennis e-learning platform for ATP and WTA Tours
Tennis e-learning brand TopCourt has signed as a sponsor of the ATP and WTA Tours
Five more years for Jaguar at the Wimbledon Championships
Luxury car brand Jaguar has renewed its sponsorship of the All England Lawn Tennis and Croquet Club (AELTC) as the official car of tennis' Wimbledon Championships