Osaka becomes Panasonic ambassador as brand identifies with her ‘value system’

(Photo by Michele Eve Sandberg/Icon Sportswire via Getty Images)

Electronics specialist Panasonic has signed up tennis player Naomi Osaka as a brand ambassador in a two-year agreement.

Panasonic cited Osaka’s values and perspective on society and its resonance with its own management philosophy as the reason it sought an agreement with the athlete.

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