Tennis
Bank J. Safra Sarasin signs on as Davis Cup finals sponsor
Bank J. Safra Sarasin has today (Friday) been unveiled as an official partner and the official private bank of the finals stage of this year’s Davis Cup men’s national team tennis tournament.
China Tennis Open agrees Harvest Fund sponsorship extension
Chinese asset management company Harvest Fund has renewed its sponsorship of the China Tennis Open in Beijing until 2021
Noventi remains in the mix for Halle Open title sponsorship
The Halle Open, Germany’s leading tennis tournament on the men’s ATP Tour and a traditional warm-up event for the Wimbledon Championships, remains in talks to secure a new title sponsor as it prepares for…
AirAsia backs revamped Davis Cup finals
Malaysian airline AirAsia has agreed a two-year deal to sponsor the finals of men’s national team tennis tournament the Davis Cup.
China Tennis Open secures three-year Fila sponsorship deal
Sportswear brand Fila has become the official sportswear brand for the China Tennis Open, after signing a three-year sponsorship deal running from 2019 to 2021
Hilton checks in with WTA Finals as China Sports Media expands to tennis
Global hotel chain Hilton has become a sponsor of this season’s WTA Finals as the finale to the women’s tennis tour heads to Shenzhen, China for the first time later this year.
ITF seals OFX partnership
Payments provider OFX has been signed up as the exclusive global foreign exchange partner of the International Tennis Federation
Shiseido signs on as title sponsor of WTA Finals
Japanese personal care company Shiseido has agreed a deal with the Women’s Tennis Association to become the title sponsor of the season-ending WTA Finals in Shenzhen, China.
Sponsorship trends in Grand Slam tennis
SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.
IHG made ‘aggressive’ move to win US Open hotel category rights
The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.
Halle Open secures Noventi as new title sponsor
The Halle Open, Germany’s leading tennis tournament on the men’s ATP Tour and a traditional warm-up event for the Wimbledon Championships, has secured health care provider Noventi as a new title sponsor jus…
Rakuten takes over as title partner of Davis Cup
Japanese e-commerce platform Rakuten has signed as the new title partner of the Davis Cup – tennis’s biggest international team competition.
Oppo, Infosys add cash and new energy to Roland-Garros roster
The French Tennis Federation (FFT) has struck two deals for the Roland-Garros grand slam tournament.
Perrier refreshes historic Roland-Garros deal
French mineral water brand Perrier has agreed a four-year extension to its longstanding partnership with Roland-Garros, home of the French Open tennis grand slam
Oppo becomes first Chinese partner of Roland-Garros, Paris Masters
Chinese smartphone brand Oppo has signed a new Premium Partner deal with Roland-Garros and the Paris Masters.
Under the three-year deal, Oppo will sponsor the two competitions from 2019 to 2021.
ATP Finals to promote Canary Islands
Men’s tennis tour the ATP has agreed a two-year deal for its season-ending Finals with Canary Islands Tourism.
Wimbledon secures major five-year investment from Chinese smartphone brand Oppo
Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.
Bermuda signs tourism partnership with US Open
The Bermuda Tourism Authority has signed as the exclusive tourism partner of the US Open tennis championship, starting this year