Bermuda signs tourism partnership with US Open

The Bermuda Tourism Authority has signed as the exclusive tourism partner of the US Open tennis championship, starting this year.

New York City, home to the US Open, is Bermuda’s top source market for visitors. The holiday destination is a 90-minute flight from New York.

Under the deal with The United States Tennis Association (USTA), Bermuda will get on-court signage in the Arthur Ashe Stadium, presence on US Open digital properties and social media channels and on-site activation space for consumer engagement.

Gordon Smith, USTA chief executive and executive director, said: “The Bermuda Tourism Authority is introducing the island to a new generation of travellers who match up perfectly with our regional, national and global US Open fan base.”

The tourism authority is also working in conjunction with the USTA, USTA Player Development and the USTA Foundation to create an event a Pro-Am event in Bermuda in 2020. The event will also feature exhibitions with tennis legends and rising American players.

Most recent

French multinational insurance brand AXA will pay about £12m ($15.3m/€13.6m) per year as the new training kit partner of Premier League club Liverpool, SportBusiness Sponsorship has learned.

Barclays bank will pay between £4m ($5.2m/€4.6m) and £4.5m per season as the first title sponsor of the FA Women’s Super League, SportBusiness Sponsorship has learned. T

Chinese smartphone brand Oppo will pay between £8m (€9.26m/$10.3m) and £9m per year to partner with the Wimbledon tennis championships, according to industry sources.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.