Snooker

Security software company Kaspersky Lab has reached a deal to become the title sponsor of World Snooker’s new Riga Open tournament.

Sports sponsorships by the UK betting operator Ladbrokes are currently used as part of an integrated marketing approach rather than a standalone tool to acquire betting customers, a key marketing executive at Ladbrokes has said.

The World Snooker governing body has extended its partnership with Chinese sports equipment provider Star Xing Pai.

Online betting and gaming company Dafabet has agreed to become the title sponsor of snooker’s 2014 World Championship.

The World Snooker governing body has announced that residential park home and holiday lodge operator Wyldecrest Parks is to become the title sponsor of its Players Championship Grand Final.

Online casino and sportsbook operator BetVictor has agreed a new one-year deal to retain its title sponsorship of the 2014 Welsh Open professional ranking snooker tournament.

Online gaming service provider Dafabet has agreed a title sponsorship deal for the 2014 Masters snooker event.

Online gaming website 888casino.com has secured the title sponsorship for the 2014 Snooker Shoot-Out competition.

The World Snooker governing body has announced that online gambling company 888casino.com has signed up as the new title sponsor of its World Seniors Championship.

World Snooker is in talks with six “blue-chip” brands to title sponsor the World Championship in 2014 after a disappointing sale of the property in 2013, chairman Barry Hearn told Sports Sponsorship Insider this month.

Online gambling company 888casino has been unveiled as the title sponsor of the Champion of Champions, a new snooker event.