Skiing

Biathlon
Industry Moves

Infront Germany has added Matthias Pietza, the experienced winter sports commercial rights executive, to its executive board as he takes up a role with the German arm of the Wanda Sports-owned international…
Skiing
Events

Swiss-Ski, the sport’s national governing body in Switzerland, has withdrawn its request to remove the iconic race in Wengen from the provisional 2021-22 FIS World Cup calendar as it seeks a resolution t…
Skiing
Governance

The future of the flagship FIS Ski World Cup race in Wengen is under threat because of a long-running row between organisers and Swiss-Ski, the national governing body, over the distribution of media and…
Skiing
Sponsorship & Marketing

Swiss sports apparel company Odlo has been acquired by investment firm Monte Rosa Sports Holdings
Football
Sponsorship & Marketing

LaLiga, the organising body of the top two divisions of Spanish club football, has sought to embrace the winter sports market by agreeing a partnership with ski resort organisation, Grupo Aramón.
Skiing
Events

Swedish state-owned gambling company Svenska Spel has stepped up its backing of cross-country skiing by agreeing to become an official partner of new venture, Ski Tour 2020
Skiing
Sponsorship & Marketing

German sportswear manufacturer Ziener has been unveiled as the official clothing partner of the International Ski Federation’s (FIS) Nordic World Ski Championships in 2021.
Skiing
Events

Norwegian supermarket chain Coop Norge has broadened its presence in skiing by agreeing a deal to sponsor the next three editions of the International Ski Federation’s (FIS) Nordic World Ski Championships.
Skiing
Events

US fashion brand Tommy Hilfiger has agreed a partnership with Austrian skiing showpiece the Hahnenkamm-Rennen
Skiing
Events

Norwegian transport operator Vy has signed on as the main sponsor of Ski Tour 2020, a new venture for the International Ski Federation’s (FIS) Cross-Country World Cup that groups together events in Norway a…
Skiing
Sponsorship & Marketing

Land Rover has signed a multiyear partnership with US Ski & Snowboard, in which the British luxury car manufacturer will become the official vehicle partner of the Olympic National Governing Body.
Skiing

Renewable and recyclable solutions company Stora Enso has extended its presenting sponsorship of the International Ski Federation’s (FIS) Nordic World Ski Championships for a fourth edition of the event.
Multi-sport

Swedish state-owned gambling company Svenska Spel has struck a deal to become the new main sponsor of the country’s National Olympic Committee, the SOK. The deal will be worth more than SEK100m (€9.5m/$10.7m)
Skiing

US ski wear brand Spyder has renewed and expanded its apparel partnership with the US Ski Team until 2023, covering the 2022 Winter Olympic Games in Beijing
Skiing

Payment services company Visa has signed a long-term extension to its partnership with the US Ski & Snowboard national governing body
Skiing

Austrian food products manufacturer Manner has agreed a deal to become a main sponsor of the 2019 Nordic World Ski Championships
Skiing

German automotive manufacturer Audi has struck a four-season extension to its partnership with the Freeride World Tour skiing and snowboarding series
Skiing

Energy systems manufacturer Viessmann has furthered its ties in winter sport by signing on as a main sponsor of the International Ski Federation’s (FIS) Nordic World Ski Championships in 2019 and 2021.