Sailing

The International 49er and 49erFX sailing classes have extended a partnership with apparel manufacturer Magic Marine.

ClipperTelemed+ has been named as a team sponsor for the 2015-16 edition of the Clipper Round the World Yacht Race.

Consumer electronics manufacturer Bullitt Group has struck a deal to become the new title sponsor of European sailing series the GC32 Racing Tour.

Energy giant Gazprom has been unveiled as an official partner of the International Sailing Federation (ISAF).

Sailing’s World Match Racing Tour and English Premier League football club West Ham United have said they are already in talks with new partners following the collapse of main sponsor Alpari (UK) Limited.

Swiss watchmaker Albert Riele has signed up as an official partner of sailing’s World Match Racing Tour.

Swedish automotive company Volvo has reaffirmed its commitment to the Volvo Ocean Race sailing event amid a scaling back of its sponsorship commitments elsewhere.

French deli products food company Sodebo has reached an agreement to sponsor the 2016-17 edition of the Vendee Globe single-handed round-the-world yacht race.

Financial services company DBS Bank has reached a deal to serve as the naming sponsor of the dragon boat and sailing races at the 2015 Southeast Asian (SEA) Games in Singapore.

The UK government-led GREAT Britain marketing campaign has renewed a commercial partnership with the Clipper Round the World Yacht Race

Cloud computing company EMC is using a consistent sponsorship strategy across its portfolio to build brand image and grow revenues.

Oracle Team USA, defending champion of sailing’s America’s Cup, has boosted the defence of its title by agreeing a technology partnership with aircraft manufacturer Airbus.

Sailing company Sunsail has agreed a two-year deal with Cowes Week Limited to become the official charter sailing partner of the organisation’s 2015 and 2016 showpiece regattas.

Spanish insurance firm Mapfre has granted its backing to the country’s challenge for the 2014-15 Volvo Ocean Race, completing the fleet’s line-up of title sponsors with just over a week to go before the sailing event’s launch.

Chinese truck maker, Dongfeng Commercial Vehicle Company (DFCV), has a clear medium to long-term business development plan for its global expansion and is using sponsorship as a tool to raise awareness of the brand.

Danish wind turbine company Vestas has taken on 100 per cent of the sponsorship and operational budget for Team Vestas Wind, a late entry into the 2014-15 Volvo Ocean Race, which sets sail 4 October.